Whether your business is large or small, chances are you already have a presence online. However, being online is about so much more than posting your company’s contact information and service offerings.
In this day and age, your brand’s online presence requires active management in order to ensure you’re maintaining a good reputation. While this may seem like a daunting task, building a positive brand reputation in the digital world actually opens up avenues for rewarding customer interactions and makes marketing your brand that much easier.
Now more than ever, people are using the virtual landscape to connect with businesses, provide feedback, and detail their experiences to other consumers. How your business responds to comments, questions, and feedback both positive and negative will have a huge impact on your online reputation.
In turn, reputation management can affect your bottom line. By planning ahead and implementing a well-thought-out strategy for creating and maintaining your brand’s reputation online, you can reap all the benefits of doing business in the digital age.
Outlining a Strategy for Building Your Brand’s Online Reputation
Reputation marketing isn’t rocket science, but it does take some thinking, strategizing, and careful execution to get it just right. Having a team that is both clued in to the plan and equipped with savvy social media skills is essential for positively positioning your brand in the online world.
In addition, it can be incredibly helpful to have access to reputation marketing software to streamline this process. This type of software also ensures managing your brand’s reputation doesn’t eclipse your focus on making your company the best it can be.
Below are four crucial steps for creating a positive brand reputation and making the most of your presence online.
As a customer, whenever you search for a business online you likely first check the company’s star rating and Google reviews. Of course, you should assume all potential customers are doing the same for your business.
Unfortunately, customers are more likely to leave a review after a negative experience than a positive one. For this reason, having a strategy in place to both respond to negative reviews and garner more positive reviews is incredibly important.
To do this efficiently and effectively, you’ll need to:
- Send review requests to all customers on the same day the transaction occurs
- Respond to all reviews in a timely manner, preferably within 48 hours
- Handle negative feedback with poise, offer an immediate resolution, and take the conversation offline whenever possible
High-quality content is key to keeping your business ranking highly on search engine results pages. Regularly posting new content also promotes your brand as a positive and authoritative voice in the field.
Invest in creating engaging and helpful content potential customers will actually read, watch, or listen to. You can also use testimonials as content to highlight the customer experience you provide and ensure positive reviews receive the attention they deserve.
While creating solid content is one of the most important parts of optimization, you shouldn’t overlook nitty gritty details like writing compelling meta titles and meta descriptions and using keywords appropriately. In addition, routinely check for broken links and go the extra mile to keep content compatible with mobile devices.
Social Media Activity
You may be hesitant to wade into the world of social media, but the truth is platforms like Facebook, Twitter, and LinkedIn offer tons of exciting features for businesses. Use these platforms to keep tabs on customers’ reactions to your products, services, and the experience you offer.
You can also help positive testimonials go viral by regularly posting them to these pages. Since testimonials speak for themselves, you can keep your own input short and sweet while building your brand’s online presence with a few simple clicks.
Partnering with Experts
The Internet is a constantly changing space. Sometimes it can feel difficult to get a handle on all the best practices when you’re also trying to run your business and accommodate your customers.
Reaching out to a company for help with brand reputation management can give your business the boost it needs. From monitoring online reviews to writing great content and getting guidance with responding to negative feedback, there’s a ton to be learned from experts in the industry.