Businesses are struggling to keep up with the impact of COVID-19 and Google is no exception. As organizations work to maintain the accuracy of their Google My Business Listings, Google is also focusing their resources on verifying the quality and reliability of information on Google Search and Maps.
In addition to publishing information on how to keep consumers informed during these unprecedented times, Google also announced some temporary limitations to Google My Business functionality, including a short-term change to reviews.
Here are the highlights:
New reviews, new review replies, and Q&A are temporarily unavailable
Google will not publish any new reviews, review replies, or Q&A until further notice. Customers can still write a review (and view it), however, the review will not be verified or posted for the general public to see.
Google hasn’t specified whether or not the reviews will be visible at some point, however, based on Google’s new post-review confirmation, it looks there is simply a delay and it’s safe to assume the reviews will eventually appear. If this is a concern for your business, you may want to consider asking for reviews on other sites such as Facebook. Listen360 allows you to customize the sites listed on your review request, as well as the order in which they display.
Maintaining the Accuracy of Google My Business Listings is Critical
Keeping consumers informed during this difficult time is just one way your business can continue to provide standout levels of service. Google announced that they are prioritizing critical updates for health-related businesses so you may see a delay, but we still recommend updating your listings.
Here are some helpful tips:
- Change your hours of operation or if you’re closing early
- Update your business description to share any extra precautions you are taking, expected delays, or special services you’re offering to the community
- Use posts to share timely updates with your customers on a regular basis
Our hearts go out to all the businesses and individuals that have been impacted by COVID-19. Listen360 will continue to share updates and tips as we learn more. Connect with us on Facebook, Linkedin, or Twitter for live updates.