Influencers have a tendency to make social media look like easy, breezy fun. Yet when you’re the one behind your business’s social media posts, coming up with ideas feels a lot more like work. On top of that, you have to keep your brand’s message and target audience in mind while shouldering the responsibility of generating engagement.
With all this circling in your head, it’s no wonder you lose creative inspiration every now and then! Keep reading to learn how you can make social media fun again and boost its effectiveness for your brand in the process.
Give Yourself the Gift of a Social Media Calendar
Fortunately, there’s an easier way to approach social media marketing. One of the best things you can possibly do for yourself and your brand is to plan ahead with a social media calendar. This may seem to take the “spontaneity” out of social media, but believe us, it’ll save you from the constant rush of trying to find buzz-worthy content on a minute’s notice.
Most importantly, having your posts planned out can enable you to formulate a more cohesive social media campaign. That way, each post will build upon the other, providing added value for your audience and enabling you to tell a vibrant story over time.
This doesn’t mean you have to completely give up on ad-hoc posts. After all, responding to trending topics and hopping on the hashtag bandwagon can go a long way in increasing exposure to your brand. There can be plenty of flexibility within your social media calendar to post spontaneous content as well as content that is part of an overarching, well-thought-out campaign.
Fill Your Social Media Calendar with Our Favorite Post Types
Now that we’ve covered the importance of putting together a posting plan, you may wonder how you can generate enough content to fill the empty spaces on your calendar. Don’t worry, we’ve got you covered!
Below, we’ve listed a range of post types to help get you out of your content rut. They’ll also ensure you’re hitting on all the different aspects of your brand messaging that you want to broadcast to the Internet.
Looking to generate engagement with your posts? A giveaway here and there can do wonders to bring interactions with your content to new levels while also promoting your products and services.
Are you launching a new product, or perhaps looking forward to a special event or holiday? Countdown posts can help your audience get excited about what’s next and engender curiosity among those who may be new to your brand.
3. Links to your brand’s blog
You put a lot of work into maintaining a blog on your company website. Make sure everyone knows you’re putting out a wealth of free, informative content! Whether you want to point to new posts or highlight an older post that’s still relevant, you’ll be encouraging interaction with your brand on multiple levels by linking back to your own website.
4. Insights into your company’s culture
Social media users love getting a behind-the-scenes look into different company cultures, so don’t hesitate to give the people what they want. From a quick video or image of your employees having a good time to an explanation of your workflow, there’s a ton of content to mine just by taking an inward look at how your company does what it does best.
5. Quick questions
Most social media platforms have an easy-to-use feature that allows you to survey your audience with a question. Whether you request feedback about a certain product or ask your customers for their thoughts on current events, this is an easy way to spark interactions without having to invest time in content creation.
6. Reviews or testimonials
If you’ve just received a glowing review or testimonial from a happy customer, amplify their voice through your own social media platforms. For example, you can retweet them, screenshot their review, or ask permission to use a snippet of their email in an eye-catching graphic.
Make sure you get the most out of social media by putting out varied content within a cohesive framework that represents your brand through and through. We hope these tips get you well on your way to a full calendar of fun posts you can be proud of!