In marketing, existing customer feedback isn’t always top of mind. Priorities are typically around finding ways to get new business. After all, there are ops teams, support reps, & managers that focus on retention.

Customers are not afraid to voice their feelings. Their voice has an impact on nearly every single one of your marketing initiatives. From the moment you decide to put your customers at the center of your marketing strategy, your business will be transformed.

Watch this short video to learn 3 ways you can make customers a part of your marketing strategy to do just that.